Short animation to capture the essence of Beigel Bakeshop, to show the tastiness of a product that has become historic, handmade from a family tradition. The beigel, not bagel.

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Beigel Bake is a 24-hour bakery and shop founded in 1974, they baked in the traditional Jewish style, and people love it. We want to help them build a new identity, develop their social communication like a brand and establish brand awareness and customer loyalty. This MG animation told through history, the traditional process and customers reaction is one of the parts of the social posts. Benedetta and Demi designed the animation, starting from the popularity of this shop and from the satisfaction of every palate. The project wants to create a wide overview, painting one perspective of the shop, collecting the people point of view and giving a taste of one historic piece of BrickLane, the Beigel Bake’s beigels.