Demi Studio
Independent Animation Director & Animator
About Me
Responsibilities at Avatr
作为资深动效设计师, 独立负责整车内外灯光系统的创意设计与方案落地，主导Halo屏、DLP投影的视觉与动效创意开发。
参与灯光与动效的前瞻设计，与德国团队协同共创，推动技术方案创新与落地实施。
负责鸿蒙车机端动效设计，涵盖节日彩蛋、开机动画、宠物及整体座舱功能的沉浸式体验创意构建。
管理供应商资源，执行美术指导与技术对接，确保项目高质量交付与设计标准统一。
As a Senior Motion Designer, I am solely responsible for the creative design and implementation of the vehicle’s interior and exterior lighting systems, leading the visual and motion design development of the Halo display and DLP projection features.
Collaborated on advanced lighting and motion design concepts with the German design team, driving innovation and the practical realisation of new technical solutions.
Led motion design for the HarmonyOS in-vehicle system, including festive bonuses, boost animations, digital pets animation, and immersive experience design for overall cockpit functionality.
Managed supplier resources, providing art direction and technical coordination to ensure high-quality project delivery and consistency with design standards.
Creative Thinking
我认为新能源时代的出行体验，不仅是从A点到B点的移动，更是一场关于情绪与感知的旅程。
灯光、动效与交互在其中扮演着“情感语言”的角色—它们让科技拥有温度，让机械有了呼吸。
我希望通过创意设计，让车辆在视觉与情绪层面与人产生共鸣，打造一种可被感知、可被记忆的沉浸式出行体验。
I believe that the future of mobility is not just about moving from point A to B —
It’s about creating an emotional journey through light, motion, and interaction.
My goal is to make technology feel alive —
to let vehicles breathe, respond, and connect with people on a sensory and emotional level.
Portfolio
