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BACK ON TRACK

This animation made for SCT Charity to help people who struggling with drugs or alcohol get back on track.

press kit

Credits

Director: Dan Wu

Animator: Dan Wu

Sound: Dan Wu

Music: Andrey Lobanov

Voice: Jocelin Qing Kee


Technical info

Length: 01:12

Size: 1920x1080 HD 16:9 H264

Sound: Stereo

PROJECT PROCESS

client's brief

client's brief

story structure

story structure

idea and layout

idea and layout

charactor design

charactor design

animation style

animation style

I was thinking about how to convince more people in need to get help from The SCT Charity? First of all, I have to introduce what SCT does, so I made this animation to convey information simply and effectively.
I used the metaphor of SCT as a train; step on this train, and SCT will help you get your life back on track. For character design, because my target audiences were people addicted to drugs or alcohol, I knew it was a sensitive topic, and I didn’t want the protagonist to seem too pitiful or helpless. In the end, I used some design like messy hair and unshaved beard to express this, to express that they just need to tidy themselves up, whether it's appearance or psychology.
As for style, taking into account the limited time and that I was doing this by myself, I chose to use hand-painted black lines and simple colour blocks to make the animation complete and fun.
I hope my animation can help more people.