BACK ON TRACK
This animation made for SCT Charity to help people who struggling with drugs or alcohol get back on track.
Director: Dan Wu
Animator: Dan Wu
Sound: Dan Wu
Music: Andrey Lobanov
Voice: Jocelin Qing Kee
Size: 1920x1080 HD 16:9 H264
idea and layout
I was thinking about how to convince more people in need to get help from The SCT Charity? First of all, I have to introduce what SCT does, so I made this animation to convey information simply and effectively.
I used the metaphor of SCT as a train; step on this train, and SCT will help you get your life back on track. For character design, because my target audiences were people addicted to drugs or alcohol, I knew it was a sensitive topic, and I didn’t want the protagonist to seem too pitiful or helpless. In the end, I used some design like messy hair and unshaved beard to express this, to express that they just need to tidy themselves up, whether it's appearance or psychology.
As for style, taking into account the limited time and that I was doing this by myself, I chose to use hand-painted black lines and simple colour blocks to make the animation complete and fun.
I hope my animation can help more people.